Product and mobility strategy
Product strategy for complex mobility and technology products.
Žilić Consult helps founders and leadership teams turn a complex product opportunity into a focused proposition, defensible roadmap and executable product plan.
Service information reviewed .
This engagement is for products where hardware, software, operations and commercial constraints must work together. It connects customer value, technical reality and the business case before teams commit significant time or capital.
The work is led directly by Tonći Žilić and shaped by experience across connected vehicles, automotive-grade development, robotaxi product definition and early-stage company building.
When this is useful
- A product vision exists, but priorities and product boundaries are unclear.
- Engineering, commercial and operational teams are optimizing for different outcomes.
- A mobility service needs a coherent rider, operator and fleet proposition.
- Leadership needs an independent challenge before approving a roadmap or investment.
Typical outputs
- Product proposition and target-customer definition
- Product principles, requirements and decision criteria
- Roadmap options with dependencies, risks and trade-offs
- Service blueprint across customer, technology and operations
- Executive recommendation and practical next-step plan
Method and limitations
How the work is grounded
Work usually begins with existing evidence, stakeholder interviews and the decisions that cannot be postponed. The output is a small set of choices and an operating plan, not a strategy deck detached from delivery.
Material conclusions distinguish sourced facts, client evidence, observations, estimates and professional recommendations. See the methodology and source policy.
Common questions
Is this only for automotive companies?
No. The method fits complex B2B and technology products, especially when software, hardware, service operations or regulated partners are interdependent.
Can you work with an existing product team?
Yes. The role can be an independent strategy lead, a focused extension of the product function or interim product leadership for a defined period.