For B2B CEOs
A direct, independent advisor for product, market and growth decisions.
Žilić Consult works directly with B2B CEOs who need senior product and commercial judgement on a defined decision, launch, financing process or transition.
Service information reviewed .
The value is an experienced outside view without a large consulting team. Work can challenge a strategy, integrate competing functional perspectives or take temporary ownership of a critical stream.
The engagement is particularly relevant to technology, automotive and mobility businesses where product choices have operational and capital consequences.
When this is useful
- You need to decide where the product should focus and what to stop.
- A new market, price model or launch needs independent scrutiny.
- The investor story and operating plan do not yet reinforce each other.
- A critical programme needs temporary senior ownership.
Typical outputs
- Clear decision frame and evidence requirements
- Independent option and risk assessment
- Executive recommendation with trade-offs
- Aligned action plan and ownership
- Ongoing advisory or interim support where needed
Method and limitations
How the work is grounded
Engagements are deliberately small, direct and confidential. Scope, conflicts, decision rights and expected outcomes are agreed before access to sensitive information.
Material conclusions distinguish sourced facts, client evidence, observations, estimates and professional recommendations. See the methodology and source policy.
Common questions
Do you work alongside an existing executive team?
Yes. The work is designed to strengthen decisions and execution with the existing team, not bypass functional owners.
Is this a board-advisor role?
It can support board preparation or a defined advisory mandate, but formal fiduciary or director responsibilities require a separate agreement.