B2B technology
Product and growth decisions for complex B2B technology.
Žilić Consult helps B2B technology teams focus the product, define the enterprise offer, test market readiness and create a practical path to launch and growth.
Service information reviewed .
Complex B2B products are shaped by more than end-user needs. Buying committees, integrations, implementation effort, operating change, risk and procurement all influence the product and commercial model.
The work connects those realities so product, pricing and go-to-market choices reinforce one another.
When this is useful
- The product serves many possible customer types and needs focus.
- Enterprise deals require too much custom scope and pricing.
- A new offer is moving toward launch without sufficient market evidence.
- The company needs senior product capacity for a defined transition.
Typical outputs
- Ideal-customer and buying-committee definition
- Product proposition and roadmap choices
- Enterprise package and pricing architecture
- Market-readiness and launch plan
- Product operating model or interim leadership
Method and limitations
How the work is grounded
Recommendations use available customer, pipeline, product and delivery evidence. Market claims and assumptions are labelled so the team knows what to validate next.
Material conclusions distinguish sourced facts, client evidence, observations, estimates and professional recommendations. See the methodology and source policy.
Common questions
Is this only for SaaS companies?
No. The strongest fit includes B2B products that combine software with hardware, implementation, data, services or complex operational workflows.
Can you work with sales and product together?
Yes. Many engagements are designed specifically to resolve the interface between customer evidence, product choices and enterprise selling.