Market readiness
Know what must be true before you take a product to market.
Žilić Consult tests whether a B2B product is ready for market by connecting customer evidence, positioning, buying dynamics, product gaps and commercial assumptions.
Service information reviewed .
Market readiness is not a launch checklist. It is a decision about whether a specific customer has a strong enough problem, whether the offer is credible and whether the organization can sell and deliver it.
The engagement turns scattered research, founder conviction and early customer conversations into explicit evidence, open questions and a go, change or pause recommendation.
When this is useful
- The team is preparing a first commercial launch or enterprise pilot.
- Customer interest is positive, but conversion and urgency remain uncertain.
- The product has expanded faster than its positioning and target segment.
- Leadership needs a clear readiness view before funding the next phase.
Typical outputs
- Target segment and ideal-customer profile
- Problem, alternative and willingness-to-change evidence
- Positioning and value proposition
- Buying committee and sales-friction map
- Readiness scorecard with evidence gaps and actions
Method and limitations
How the work is grounded
The assessment separates observed customer evidence, internal assumptions and external market facts. Recommendations show what is known, what is inferred and what still needs validation.
Material conclusions distinguish sourced facts, client evidence, observations, estimates and professional recommendations. See the methodology and source policy.
Common questions
Can this be done before the product is built?
Yes. Early readiness work can test the problem, buyer, proposition and commercial model before a full build, while clearly labelling what remains unproven.
Does the engagement include customer interviews?
It can. The scope may use existing evidence, new interviews or both, depending on the decision, access and timeline.